Why Old-School Pricing Doesn’t Work in 2025 (and What to Do About It)
The way pricing was taught in the past simply doesn’t work in 2025. 🚨
So much of the advice out there about building a profitable photography business is outdated, irrelevant, or not tailored to the commercial industry. Many photographers find themselves lost, trying to apply techniques designed for consumer-based businesses or wedding photography to fashion and commercial campaigns—and it just doesn’t work.
Why Pricing Needs to Evolve
The way you charge for a wedding is completely different from the way you charge for a fashion campaign. Similarly, selling to a corporate brand is nothing like selling to a consumer.
Here’s the problem: most fashion photographers don’t know how to:
❌ Set rates that work for the modern industry.
❌ Negotiate effectively with clients.
❌ Charge usage in a way that aligns with today’s digital landscape.
This gap in understanding is why I created the Profitable Fashion Photographer course—to give photographers the tools they need to succeed in today’s rapidly evolving industry. 🌟
What’s Changed?
Back in the day, photography pricing revolved around print-first mediums like magazines, billboards, and other traditional advertising channels. Rates were structured for a world that operated at a completely different pace.
Fast forward to 2025, and the context has shifted dramatically:
We’re shooting far more imagery than ever before.
The majority of our work is created for social media, digital ads, and online campaigns.
Clients expect flexibility, modern pricing, and usage terms that fit this new landscape.
It’s no longer enough to stick to outdated pricing strategies from the 2000s. The industry has moved forward, and so should you.
How to Thrive in 2025
As a fashion photographer, you need to adapt to the current industry standards and expectations. Here’s what that looks like:
Ditch set pricing packages. Flexibility is key in a world where every client’s needs are different.
Embrace negotiation. It’s an essential skill for ensuring both you and your clients feel great about the deal.
Charge usage in a way that’s modern, fair, and understandable. Brands are far more likely to work with photographers who can communicate the value of their work clearly.
The good news? You’re perfectly positioned to make these changes. With the right tools and strategies, you can transform the way you price, sell, and position yourself in the market.
Join the Profitable Fashion Photographer Course
If you’re ready to align yourself with the industry in 2025, Profitable Fashion Photographer is here to help.
When you sign up, you’ll learn:
How the fashion photography industry works now and where it’s headed.
How to set profitable rates that reflect today’s standards and client expectations.
Modern negotiation techniques that leave your clients thrilled with their results—and you making more money than you imagined.
How to charge usage fairly and effectively, with practices that brands fully understand and respect.
How to move away from outdated, sleazy pricing tactics and embrace a transparent, forward-thinking approach.
This is your opportunity to position yourself at the forefront of the fashion photography industry.
👉 Join the Profitable Fashion Photographer Course today and start pricing yourself the right way for 2025. 🥳
The industry is evolving, and photographers who adapt will thrive. Don’t let outdated practices hold you back from building a career that’s profitable, sustainable, and in tune with today’s needs.
This is your time to shine—and I’m here to help you make it happen.
Let’s transform the way you price and sell yourself so you can align with 2025 practices and take your career to the next level.
