How Estimates Changed My Photography Career

Jun 12

Let's talk about estimates because they've been a game changer for my career as a fashion photographer. I can't believe I didn't start using them sooner—honestly, my entire business shifted the moment I began sending estimates to clients. If you're still not using estimates, it's time to change that. Here’s why.

The Power of Estimates

Until just a few years ago, I didn’t use estimates in my photography business. When potential clients reached out with an inquiry—asking how much I charged—I’d send a vague number without a detailed breakdown. Sometimes I’d hear back with a "yes," but often I was ghosted or faced resistance like, “That’s too much, can we negotiate?” I had no idea how to respond to these questions, and it left me feeling frustrated and unsure of my worth.

Then, I decided to give estimates a try. I can’t even pinpoint the exact moment I decided to send one, but it was a turning point. I learned quickly that estimates aren’t just about numbers; they are a clear, professional way to communicate the value of your work and ensure transparency with your clients.

What Is an Estimate and Why Does It Matter?

In simple terms, an estimate is a detailed quote that outlines all the costs involved in a shoot. It includes your creative fees, the cost of assistants, equipment, studio hire, retouching, travel, and more—broken down so the client understands exactly where their money is going. This gives them a clearer picture of why your fees are what they are, and helps avoid any confusion.

For example, let’s say you’re quoting £2,000 for a shoot. Instead of just giving a lump sum, you’d break it down:

£1,000 for your creative fee (day rate + image usage fee)
£500 for an assistant
£500 for images and travel costs.
This breakdown makes the cost feel more justified and transparent.

The Benefits of Using Estimates

Clear Understanding for Clients
When clients see how the cost is distributed, they understand why certain expenses are necessary. They’re more likely to feel confident in approving the total when they can see the breakdown of each individual cost.
Space for Negotiation
One of the best parts of using estimates is that they allow for negotiation. Let’s say a client can’t afford your original price. If the estimate is clear, you can discuss alternatives without lowering your rates. For instance, if they need fewer images, you can adjust the price accordingly while keeping your original fee structure intact. This flexibility can help you maintain the value of your work without feeling pressured to undercut your worth.
Transparency and Avoiding Awkward Conversations
Estimates make it easier to address budget concerns. If a client asks for more than the initial estimate allowed—like more images—you can simply show them how the cost changes on the estimate, rather than feeling pressured to work outside the scope of the original agreement. This reduces misunderstandings and ensures both you and the client are on the same page.

How to Get Started with Estimates

If you haven’t used estimates before, it can feel daunting. But it’s actually very straightforward. I provide a free estimate template that makes it easy to get started. The template is designed to be user-friendly, with options for Excel, Google Sheets, and Word documents. It calculates everything for you, so all you have to do is input your details and send it off.

Once I started using estimates regularly, I noticed a significant shift in the types of jobs I was booking. The bigger, more profitable projects started coming in because I was presenting myself as a professional who values their work.

Why You Should Try It

I highly encourage you to download my free estimate template and start using it with your client inquiries. Even if you're new to it, you can’t go wrong. Trust me, the impact it will have on your business is huge. It might feel like a bigger deal at first, but once you get the hang of it, it becomes second nature.

You can find the template on my website, in the "Free Resources" section, or through the link in my Instagram bio. I promise it will help you land more profitable jobs and present yourself as the skilled, confident photographer you are.

I hope this episode helps you start using estimates to your advantage. If you're interested in learning more about pricing, finances, and growing your business, stay tuned for my upcoming online course, Profitable Fashion Photographer. You can join the waitlist, and I’ll be offering an exclusive discount for those who sign up early.

Let me know if you have any questions—I'm here to help you on your journey to a more profitable photography career!