When Should You Mention Pricing When Pitching To A Brand?

One of the most frequently asked questions that I get with regards to pitching is: when should you bring up pricing?! Is it in your first email, your second email? At the start of the email, at the end? How on earth do you broach this fairly awkward topic.

Well, I‘m hoping that this email will give you a bit of clarity on that. 

I like to think of this this way: if someone was to reach out to me about their services, and immediately push a price down my throat, I‘d be a bit put off.

I approach my pitches in a very value focused way. Before I send any email to a brand, the question I always ask myself is: How does this add value to them? How is what I‘m offering going to help them? When pitching, you want the point of the email to never be about you, and how they‘re going to be of benefit to your business. You want it to be entirely about them. 

If you mention your prices in your first email, I feel like that takes the focus away from how you can help them, to how they can help you. 

So I guess to conclude: I think that pricing should be left out of your first email. Wait until you‘ve had a reply, and then follow up with your prices. Get the conversation going, wait until you know that they‘re interested, and then bring up money, because trust me, if they reply to your pitch - they‘re interested. 

I hope that helps.