The Marketing Strategy That Totally Changed My Career as a Fashion Photographer
5 years ago, I'd only ever worked with really small businesses.
I was spending my time shooting all kinds of random imagery: weddings, headshots, portraits for families, engagements, the occasional personal shoot. I wasn't getting hired to shoot any fashion photography at all. That was my dream, and it wasn't happening.
I remember how s*** that felt. I remember how hopeless I was, and how much I looked at other photographers around me feeling confused, jealous and like I'd never make it in the way that they had.
I got so lucky though. One afternoon, one email sent out with no real expectations, and everything changed. I sent an email to a brand that I loved, simply asking if they'd like to send me a box of clothing to photograph on my local beach, and they replied and said yes.
It was in that moment that something clicked. I realised that I was FULLY in control of my life, and that if I wanted to make my dreams come true, it was up to no one but me.
Pitching to brands has single handedly been the biggest game changer in my career countless times.
I pitched to Joules, and they became a client.
I pitched to Crew Clothing, and they became a client.
I pitched to Boden, and they became a client.
I pitched to Molby The Label, and they became a client.
I pitched to Spirit and Grace, and they became a client.
I pitched to Grazia Slovenia, and they became a client.
I pitched to ELLE Croatia, and they became a client.
Honestly, the list goes on and on. The dream clients just keep piling up.
I'm not sharing this to boast or brag. I'm sharing to show you what is possible if you simply put your heart into something, get super clear on what it is that you want, and go for it.
I know how scary putting yourself out there can be. It scared me so much, but I figured it out. I've made so many mistakes, and tried so many different techniques, and found what works.
I have so many resources on pitching that can help you. Here are a few of them:
My free pitching template which you can download right here!
Watch my free masterclass about “How To Book Your Dream Fashion Client”
Read more blog posts about Pitching
