how to direct models as a fashion photographer
If you’ve ever felt frozen with fear on a photoshoot, unsure of how to direct a model in front of your lens, you’re not alone. For many photographers, especially those just starting out or those who are naturally introverted, the pressure of giving direction can feel overwhelming.
You meet the model.
You pull out your camera.
And suddenly… your mind goes blank.
It’s not just frustrating—it can feel disheartening. You might even avoid working with models altogether, even though you know that it’s a critical skill for creating incredible, impactful fashion images.
Here’s the good news: the fear of directing models doesn’t have to hold you back.
Why Directing Models Feels So Intimidating
Let’s start by addressing why this fear shows up in the first place.
For many photographers, it’s a combination of:
Lack of Experience: If you haven’t worked with models often, it’s natural to feel unsure about what to say or do.
Fear of Judgement: You might worry about saying the “wrong” thing or looking unprofessional.
Introversion or Social Anxiety: If you’re introverted or shy, meeting new people and giving directions can feel like an uphill battle.
I know this because I’ve been there. When I first started, I struggled to find the words to guide my models. I’d stay quiet, overwhelmed by the pressure, while the model stood there, waiting for guidance I didn’t know how to give.
Directing models is a skill, and like any skill, it can be learned.
What Happens When You Master Directing Models
Once you overcome the fear and learn how to confidently guide your models, your entire approach to photography changes.
Here’s how:
Your Work Comes to Life: By directing your models, you can tell a story, capture emotions, and create images that feel dynamic and intentional.
You Build a Comfortable Atmosphere: Models will feel at ease, which makes them more natural and expressive in front of the camera.
You Feel in Control: Instead of panicking during shoots, you’ll feel prepared, confident, and excited to collaborate with your models.
How to Overcome the Fear of Directing Models
If the thought of directing models still feels daunting, don’t worry. Here are some actionable steps to help you gain confidence:
1. Prepare Before the Shoot
The more prepared you are, the less pressure you’ll feel on the day of the shoot.
Create a Shot List: Write down the exact poses, angles, and emotions you want to capture. A clear plan gives you structure and ensures you’re not scrambling for ideas mid-shoot.
Research Inspiration: Look at editorials, campaigns, or photographers you admire. Save poses or movements that align with your vision for the shoot.
Pro Tip: Preparation isn’t just for you—it also reassures your model that you know what you’re doing, creating a more positive experience for everyone.
2. Learn Go-To Posing Techniques
You don’t need to reinvent the wheel every time you shoot. Start by learning a few versatile poses that you can adapt to different situations.
For example:
Angles: Guide your model to create triangles with their body, which adds visual interest.
Movement: Encourage subtle movements, like turning the head or shifting weight, to keep the poses dynamic.
Relaxation: Remind your model to relax their hands, shoulders, and jaw to avoid stiffness.
Inside my Perfect Portfolio course, I include a bonus lesson on posing models, where I share my favourite techniques to make direction effortless and effective.
3. Focus on Communication
Clear, confident communication is key when working with models.
Be Encouraging: Always start with positive reinforcement, even if a pose isn’t quite right. Phrases like “That’s great, now let’s try…” can build trust and keep the energy up.
Use Visual Cues: If words fail you, show the pose yourself or use reference images.
Give Gentle Guidance: Avoid overwhelming your model with overly complicated directions. Instead, focus on small adjustments, like “Tilt your chin slightly” or “Shift your weight onto your back foot.”
4. Practice Makes Perfect
The more you work with models, the easier it becomes. Start small—collaborate with friends, aspiring models, or those who are just as eager to build their portfolios as you are. Each shoot will build your confidence and help you refine your directing style.
Pro Tip: When possible, practice in low-pressure environments like personal portfolio shoots. These are great opportunities to try new posing ideas and improve your communication without the added stress of client expectations.
5. Create a Comfortable Environment
Finally, remember that your energy on set sets the tone for the entire shoot. If you’re nervous or stressed, your model will feel it too. Instead:
• Stay Calm: Take a few deep breaths if you feel overwhelmed.
• Be Friendly: A smile and a genuine introduction go a long way in breaking the ice.
• Keep the Music Flowing: Play a playlist that fits the vibe of the shoot to create a relaxed, fun atmosphere.
The Tools You Need to Master Model Direction
If you’re ready to transform the way you approach working with models, the Perfect Portfolio course is here to help.
Inside the course, you’ll learn:
• How to Create Shot Lists: Plan every detail of your shoot with confidence, from poses to lighting setups.
• Posing Techniques: Discover my go-to strategies for guiding models, helping them feel comfortable while creating stunning images.
Whether you’re shooting personal projects or working with clients, these skills will elevate your work and boost your confidence on set.
You’ve Got This
Overcoming the fear of directing models isn’t about becoming a natural extrovert or knowing every pose in the book. It’s about preparation, practice, and creating an environment where both you and your models can thrive.
Remember: every photographer starts somewhere. I was once in your shoes—frozen with fear, unsure of what to say, and overwhelmed by the pressure. But with time, practice, and the right tools, I learned how to confidently direct models, and you can too.
With over a decade of experience as a fashion photographer, mixed media artist, and educator, Olivia helps photographers find their style, build client-winning portfolios, and pitch with confidence. Through her courses and resources, she empowers creatives to craft profitable, fulfilling businesses without the “starving artist” mentality. Olivia is also a passionate advocate for sustainability, blending her love of nature with her artistry to inspire a deeper connection to the natural world. When she’s not teaching or creating, she is out walking in nature with her dog, or reading a fantasy novel.
