How One Editorial Lead to Booking A Dream Client
Back in March, I produced an editorial for Wear-Next.com. This was quite a small shoot, done in a few hours only, but we had so much fun and I really love the images. Daisy, the stylist, and I chatted a lot about the kinds of clothes we wanted to use, and focused primarily on small, sustainable designers.
Molby The Label was one of those designers.
The shoot came out in April, and the feedback was lovely. Most of the designers featured got in touch to say they loved the images, including Karina, the creative director of Molby. We chatted a bit, and she said how much she loved the shots we'd done, and asked if I would be able to shoot for her again.
Of course, I said yes. I said I'd get back to her with a proposal within a few days, and she could see what she thought of my ideas. I built out a lovely proposal, suggesting a few variations of photoshoots for her, and waited for her to get back to me.
After a few days, she came back and said that she loved the idea of shooting in Cornwall, and that was that - we were going ahead!
The images you see in this blog post are the product of that photoshoot for Molby, and I couldn't be happier with them. It was such a dream come true to shoot (I've been a fan of the brand myself for a really long time).
I'm sharing this because I wanted to illustrate just how powerful it can be to produce editorials for your portfolio, even if in the moment it might feel like a “waste of money” or “a waste of time.” If I hadn't done that editorial, I'm not sure that the brand would have ever noticed my work. I may never have booked this job.
You can't just produce any old shoot though - you need to know how to spot the gaps in your portfolio, create images that are captivating, attention grabbing and memorable. They need to stand out. The absolute best way to stand out is through telling a story!
To learn more about storytelling in fashion photography, you might want to read these blog posts:
